Reimagining qualitative research, one conversation at a time.
We envision a world where understanding people at scale is a scalable, data-driven process — not a luxury reserved for the largest teams.
Hinton Innovations transforms qualitative research into a scalable, data-driven process. We deploy AI-powered interview agents that conduct adaptive conversations, extract structured insights, and seamlessly integrate with existing workflows.
Our goal is to enable public and private organizations to understand people at scale — with the speed, depth, and precision that modern decisions demand.
We are a team of top university alums — from HKUST, Duke, Stanford, and Oxford — building the research stack we wish we had ourselves.
Hinton in 60 seconds
A glimpse into how we're reimagining qualitative research.
What we believe
The values that shape every product decision and every conversation we design.
Rigor first
We don't replace research — we amplify it. Every signal traces back to a real conversation.
Respect for participants
Conversations should feel human. Consent, dignity, and care are non-negotiable.
Models in service of people
We build with the latest AI, but we judge the work by whether it helps humans understand humans.
Bias toward clarity
Insight only matters if it changes a decision. We obsess over the last mile.
Partner with us on the next chapter of research.
We work with universities, governments, and ambitious teams on projects that push the field forward. If you're shaping a decision that matters, we'd like to hear about it.