Reimagining how organizations understand people.
Hinton Innovations is an applied AI lab building research infrastructure for the institutions, governments, and teams shaping tomorrow's decisions.
Working with research teams at
- HKUST
- Duke Kunshan
- University of Hong Kong
- Yida
The best decisions still depend on listening to people. We're building the infrastructure that lets organizations do that — at the scale and speed the modern world demands.
Surveys give you numbers. Real conversations give you context. For decades, qualitative depth has been the privilege of teams with the most time and the deepest pockets. We're changing that.
Software for the next era of qualitative research
We design and ship our own research products, then partner with institutions to put them to work in the real world.
Flagship product
InsightLoop
An autonomous AI interviewer that conducts natural, adaptive conversations — uncovering deep insights for marketing, product, and research teams.
More tools, coming soon
We're prototyping the next generation of research tools with our partners. If you're thinking about something ambitious, we'd love to hear about it.
The principles behind everything we ship
A research company is only as good as the values it commits to before the first interview begins.
Rigor first
We treat research like research. Every signal traces back to a real conversation, with the provenance to prove it.
Respect for participants
Conversations should feel human. Consent, dignity, and privacy are non-negotiable — at every layer of the stack.
Built for institutions
We design for universities, governments, and enterprises — the places where the cost of a wrong insight is highest.
Models in service of people
We build with the frontier of AI, but we judge our work by whether it helps humans understand humans better.
We’re building the research stack we wished existed — and shipping it to the world.
Simon Chau
CEO · Hinton Innovations
Partner with us on the next chapter of research.
We work with universities, governments, and ambitious teams on projects that push the field forward. If you're shaping a decision that matters, we'd like to hear about it.